The answer to the question 'how travel is Digital Marketing Las Vegas reshaping the fashion industry' is simple!
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When an Asian tourist of a high socioeconomic status goes to the US and shops fashion accessories; they bring the international market with them. When they catch the attention of the top fashion brands, they cater their needs by those brands. These same brands, having seen the effect of the increase in tourism, have started creating unique marketing campaigns that provide their international buyers. They would provide people with special deals, personal shoppers or even a language translator to help the market grow in their country. So in this article, we are going to talk about this topic in detail!
Travel Industry and Social Media is Changing the Fashion Industry:
Nowadays, being able to reach your target audience through the internet is more important than anything else!
If a brand fails to do that, see a major decline in sales. It could be through social media and digital marketing or e-commerce, but the new revolution of the fashion industry is how internet-famous your brand is. Models, makeup artists, producers, and stylists are hired more for their influence in the social media than their talents. The more followers on Instagram or Twitter, the more your brand would sell. That is the new formula that is reshaping the fashion industry.
Brands that still stick to the traditional marketing style have been losing their relevance in the industry and their sales. Three out of four buyers are inclined to buy a brand's products after seeing it or hearing about it, online. Social media is transforming the fashion industry because now people want to experience firsthand what they buy through Snapchats or Tweets online. If a consumer does not find their desired brand online, they move on to the next big brand that is online and serve their wishes.
Today, a person's social status is determined by their extravagant travels and experiences rather than the Jimmy Choos they wear or the bag they carry. It is all about opulent adventures in foreign countries and not how much you spend on your watches or clothes. There has been a break in the fashion industry that has brought about a shift in the way they do things now. Designers and brands worldwide are trying to modify themselves to be able to fit in the new demographic trends. That is how travel is changing the fashion industry. The Chinese tourists did approximately a record $229 billion shopping of expensive items in the year 2015. But, with the new wave of preference of destinations over lavish goods, brands have started adapting the same trend. They are now trying to reach different regions of the world by marketing their campaigns in a way they get the 'experience' people desire. These are just some of the ways high-end travel is reshaping the fashion industry!
New Hotel Brands Are Reshaping the Travel Industry:
Nowadays, with the advent of travelers in every industry, it has become a new trend for big hotel companies to roll out new varieties in the hotel business. They are re branding existing hotels with new portfolios. It has become a new business strategy where they offer you captivating designs, intricate detail to the menus, striking artworks and emphasize on the local cultures. These new hotel brands offer a new way to experience your hotel stay. They all promise uniqueness while remaining consistent with their quality and service. Below is a list of such hotels that have attempted to bring a combination of reliable quality and exclusive experiences, together.
AC Hotels by Marriott:
They are a collection of hotels centered on design and such hotels provide their guests with energetic atmospheric lounges. They located in France, Spain, Portugal, and Italy, and very recently in New Orleans. It is mainly for travelers who want to stay at Cosmopolitan hotels in cities.
Canopy by Hilton:
They have combined the charms of newly built and renovated buildings. Their designs are locally influenced and hold classy significance. They have also signed up to be in the neighborhoods of Pearl District in Oregon, Portland, Ithaca Commons in Upstate New York and downtown Nashville. It is basically for travelers who wish to have a laid-back time, trying out beer and relaxing activities.
Cordis Hotels and Resorts:
They are a collection of upscale hotels with exceptional architecture and designs by the Langham Hospitality Group. They will, recently, have their opening this summer in The Langham Place Mongkok, Hong Kong. They are also planning to open in China, New York, San Francisco, Miami, Singapore, Dubai, Bangkok, Bali, Sri Lanka, Los Angles, London, and Orlando. It is intended for travelers who are away on business but want their bit of luxury, too!
Curio a collection by Hilton:
These are a range of five and four stars hotels with unique qualities all over the world. Curio attached hotels include places like SLS Las Vegas; Highland, Dallas; the Franklin Hotel, Chapel Hill, North Carolina; the Providence Biltmore, Rhode Island; and Diplomat Resort and Spa Hollywood, Florida. Next will be in Portland, Oregon; Sarasota, Florida; Houston and Doha, Qatar. It is intended for business travelers who want the luxury of Hilton along with the new uniqueness of luxury.
EVEN Hotels:
These hotels, by the Inter Continental Hotel Group, are made keeping health and wellness, in mind. They provide yoga mats inside your room, organic and fresh food, etc. Their locations are in Rockville, Maryland and Norwalk, Connecticut for now, but they will be opening soon in the Midtown East, Midtown West and Brooklyn areas of New York. These hotels are for those IHG high people who would, rather not be, in a drab looking place and expect the usual luxury and comfort.
Graduate Hotels:
These are stylish, unusual pieces of properties that provide sanctuary for the family and professors visiting colleges. They would found in the Graduate Tempe, Arizona, and The Graduate Athens near the University of Georgia. They will soon open in Oxford, Mississippi; Madison, Wisconsin; Lincoln, Nebraska; and Charlottesville, Virginia. It is a definite upgrade from hotels with poor services!
The world's largest technology trade show -- The Consumer Electronics Show (CES) - held in Las Vegas in January spanned over 1.8 million square feet of space or the equal of 35 football fields. There were over 2,700 trade show exhibitors and more than 140,000 trade show visitors from 130 countries. In fact, the CES is America's largest annual trade show of any kind.
"The 2007 International CES succeeded beyond our expectations," said Gary Shapiro, president and CEO of Consumer Electronics Association (CEA), the trade group behind the CES. "It had buzz and optimism and attracted the world leaders of the content, technology and services, communications and automobile industries," Shapiro continues.
The technology trade show showcased the convergence of broadband, content and consumer electronics. The trade show exhibitors took advantage of custom and custom modular tradeshow exhibits-- some using sophisticated rental trade show displays-- to springboard more than 20,000 dramatic product launches and major partnership announcements, spanning across industries and linking up consumers with more features, services and control of the content incorporated into electronic devices.
Crowds came to see the latest trends in hi tech gear. Gadgets ruled the day. It all comes down to this--what tech gadgets are hot and what do stores need to stock in order to catch the latest hi- tech wave. American businesses want to know how people will spend their time and money in the 21st century. The Consumer Electronics Association, offers the following facts:
The average U.S. household is projected to spend nearly $2,000 on consumer electronic devices in 2007. Compare this to $1,251 per household in 2005 vs. $84 per household in 1975. The industry is expected to ship a record $155 billion in products in 2007.
The average U.S. household has 26 consumer electronic products: TVs, video games, digital cameras, cell phones, iPods, etc. This compares to 17.4 such products per household in 2000. In 1975, the average was 1.3 products, most likely a TV and a radio.
Today every household has almost three TVs. Flat TV monitors and LCD TV sales are expected to reach $26 billion this year.
There is a shift away from radio and audio system sales due to spending on other gadgets such as TV displays and MP3 players.
At the CES trade show, the trade show exhibitors boasted tech gadgets that were fast, small, and mobile. The trade show exhibits on the show floor showcased the latest in gadgetry. Trade show visitors were mesmerized when they saw the latest widgets at the trade show booths.
A good rule of thumb is that a successful trade show is one that offers trade show booths that give visitors what they come for--no matter whether the trade show is at the Las Vegas Convention Center, the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Hannover Exhibition Center in Germany or the San Jose McEnery Convention Center.
So, remember, the next time you exhibit at a trade show--whether you are in the hi-tech industry or another field; if you are able to showcase new gadgets, products or services that answer the needs of your visitors, you will win the day.